It is not interesting that a great time was had at Adventuring Parties’ event for the opening of Dungeons and Dragons: On & Ever Onward show at the Soho Gallery for Digital Art. No reader of the Mule requires further proof that it is fun to get together with friends and make new ones by rolling dice and imagining adventures while eating chips and drinking beer. Should it surprise us that it is even more fun when you are also looking at fifteen monitors each displaying a different loop of gaming-related art and supplementing the usual gamer-snacks with wine and cheese?
What’s worth sharing is the knowledge I gained about party gaming. Around the time that the picture above was taken, I was talking about the basic problem faced by anyone who wants to sell roleplaying games as a product: no gamer actually needs a rulebook. Poland’s first samizdat RPG proved the only thing you need is the idea that it’s possible to use dice and imagination to tell a collaborative story. If I’m correctly understanding the story I heard from some gamers in Krakow, no game-system texts made it across the Iron Curtain in the ’70s and ’80s. Just the distant rumors of this thing called Dungeons & Dragons was enough for Polish gamers to whip up Kryształy Czasu and start playing. (The fact that it is known for having insanely complicated charts may be because engineering students had the best access to what their counterparts in the Western world of nerds were up to, or because trends in gaming exist independently of borders or causality).
It was very gratifying when Luke arrived in the middle of this conversation and, like Marshall McLuhan in Annie Hall, I could collar him to make a point. His unhesitating reply to “what do gamers actually need?” was “More people to play with.”
So the interesting question is, how can RPG businesses meet their customer’s actual needs instead of manufacturing desire for inessentials?
We know from the general success of the RPG hobby industry to date that there is a role here for selling game systems: rulebooks and accessories and all kinds of support products. If we want to have more people to play baseball with, it helps if everyone shows up with their own mitt. And even though we don’t really need Big League Chew to play, it’s nice to have. So there is some correlation between how many businesses are trying to sell baseball equipment to people in our community and how easy it is to get a game together on any given sunny day.
The problem is that even a cursory look at the RPG industry shows that a product-driven business model can do as much to drive gamers apart as it does to bring them together at the gaming table. The Open Gaming License was a great leap forward because it got manufacturers to collectively produce baseball equipment, instead of trying to market the Bases & Balls System to the customers they could splinter from the userbase for Advanced Balls & Bats. But new editions and meta-plot-driven supplement treadmills and requiring a deck of Dungeons & Dragons Fortune Cards to contain a multiple of 10 cards when they’re sold in decks of 8 are typically cases where the publishers’ need to make things outshines the customer’s’ need to buy them.
Last night’s Tower of Gygax event was many things in addition to fun. In part, it was another of my ongoing experiments in ways a business could meet its need to generate money by directly creating the play experience that’s the essence of what gamers need.
I started this post meaning to talk about the results of this experiement. Unfortunately I have to run out to get the stuff for Adventuring Parties’ afterschool class. One new, not unexpected data point is that doing stuff for kids remains the best source of revenue for a RPG service business that I know about. Here all my experimental data just confirms the example of the Roleplay Workshop, the Brooklyn Strategist, and their many counterparts in Israel: parents are accustomed to paying for their kids to have educational/wholesome/creative experiences. I was happy with some of the things I tried last night to get adult gamers to feel like having these experiences themselves was worth money, but the fact remains that we already know how to DIY our own balls and bats; the amount we’re willing to donate to a fun event like the Tower of Gygax seems like the same amount we might spend on Big League Chew.
Tonight’s event is an example of another reason product-based businesses are motivated to create opportunities for gamers to sit down and play: promotion. Here you’re not asking them to pay up front or during the event, because you have something you want them to buy later. In this case Adventuring Parties is promoting the distribution deal for Adventurer Conqueror King that Autarch just signed with Game Salute to get the hardback and PDF combo into stores where this buying and selling can happen. Hooray to Bits & Mortar for helping tie these two halves together! Here is the press release which has some details about tonight’s party.
When talking about money or politics, and their near cousins products and publicity, a hard-boiled tone tends to creep into one’s voice. Also when talking about two companies I’m part of as if they were separate things, I run the risk of A Scanner Darkly dissociation. Before I run off, here are some points I don’t want to be obscured:
- Buying a shiny new (or enticingly old) product is an important source of a gamer’s recommended allowance of joy, and even if I think DIY playing together at the table should be at the base of this food pyramid, I don’t scorn those for whom buying things is their primary source of RPG fun.
- The primary goal of just about everyone involved in producing new RPG materials, myself included, is that they want to make it easier to find players for their own favorite kind of baseball. We can’t talk about how business motives distort play without also talking about how individual motives to be like Gygax and have your name on the cover of a beloved gaming book distort business strategies.
- The #1 way that adults spend money on their gaming hobby is by treating it as a business. Even though I know it will never be anywhere near as profitable as my day job, I passionately seek to get involved in just about every RPG business I can, whether it’s selling products or services or vapors, because I find this to be really, really fun. It’s almost as much fun as playing RPGs, it uses many of the same skills, and you can spend more time doing it.
- Finally, a bit of hucksterism for the Roleplaying Retirement Home, coming soon, in which being off the hook business-wise means we will be able to spend as much time playing as we want. The return on our willingness to pay for our kids to have educational roleplaying experiences (aka babysitting) will be that they will pay for us to have dignified end-of-life experiences (aka babysitting). Suckers! I know there will be a potion of longevity in one of the many treasure hoards I will loot in my elder years. It will be a long time until you can pry the dice from my cold, dead hand.